Just as I am preparing to schedule myself on a nice little vacation, I get an email from Anuradha, PR with Golin Harris, the firm that represents Creme of Nature. YAY!!!!!
As many of you may know, I have had the pleasure to work with the Marketing team of Creme of Nature, the Argan Oil product line in particular, on a few projects. I was humbled at this opportunity and said yes immediately!
Preparation begins with a few emails back and forth concerning the outline of the project and obtaining a few styling tips from myself. After a few tweaks here and there, we seem to be on the same page and talking the same language. Then a phone conference is scheduled for us to do a little run through, mainly to get the nervousness out of my voice.
After a few weeks of emailing and calls, the day is finally here and I catch an afternoon flight to Jacksonville, FL; corporate headquarters for Creme of Nature. My driver picks me up and transports me to the briefing site.
I walk in and am greeted by the most amazingly warm staff ever. Shaun, Teneya, Sadie and Anuradha! We catch up and then get down to pre-briefing, which means that we run through our thoughts for the virtual briefing that will take place the following day.
For those of you that aren’t sure what a virtual briefing is: a virtual briefing means that the participants of the briefing are connected using a computer only. Some are visual and others are audio. All of which are ran by a host, and only that individual can see the participants and hear them.
We spend the next 5hrs really adding to and subtracting from our presentations. Mine being the meat of the meeting, I was nervous to say the lest but was immediately encouraged to be my authentic self. For those that know me, I always strive to present myself and the “product” that I am presenting in a very professional manner. In this case however, I was too stuffy at first and needed to relax and shine!! I finally got it!!!
Here is it: time to present myself and this amazing product PERFECT EDGES by Creme of Nature of Argan Oil to 31 beauty editors and bloggers from around the world. Lets get started!! Teneya presents me and its now my opportunity to shine as a Pro Stylist for Creme of Nature with 18yrs of styling experience! I begin with my tips and answer a few questions about styling trends for the season and about the product.
(Wipes Forehead) I DID IT!! Mission Accomplished!!
What an amazing privilege I have just been given and I pray that I represented myself and the Marketing team well!
Special thank you to Marketing Manager for Creme of Nature, Teneya Gholston. PR Executives Michelle Humphress, Stephanie Foster and Anuradha Koli of Golin Harris.
Memoirs of a Hair Expert 